Since 1984, Sheikh Asif Fish Merchant has been the cornerstone of Rawalpindi's seafood supply, providing generations of families, renowned restaurants, and esteemed businesses with the finest quality catch. Our journey began with a simple promise: to deliver not just fish, but a standard of excellence and trust that becomes a part of your family's legacy. Our Heritage is Your Assurance For four decades, we have navigated the waters of the fishing industry, building an unparalleled network of trusted suppliers from the coastal ports of Karachi and Gwadar to the local freshwater sources. This extensive experience allows us to guarantee: Uncompromising Freshness: Our expertise lies in our sophisticated, time-tested supply chain that ensures your seafood arrives with the taste and texture of the ocean intact. Unmatched Quality: We possess a discerning eye for quality, rigorously selecting only the finest specimens. Our name, Sheikh Asif, is a seal of quality that our patrons have relied on for 40 years. Deep Industry Knowledge: Our long-standing relationships with fishermen and wholesalers mean we have first access to the best and most diverse catch, from premium Pomfret and Snapper to fresh-water Trout and Prawns. A Legacy of Customer Commitment: We have built our business not on transactions, but on relationships. Understanding your needs and delivering consistent satisfaction is the foundation upon which our reputation stands. From Our Family to Yours We are more than just a supplier; we are custodians of a tradition. The trust placed in us by the people of Rawalpindi and beyond is our most valued asset. As we look to the future, we remain steadfast in our commitment to the values that have guided us for the past 40 years: integrity, quality, and unwavering reliability. Sheikh Asif Fish Merchant – Your trusted partner for premium seafood since 1984. We invite you to experience the difference that four decades of dedication makes